When you are building a funnel, Russell has said it many times in his training… Pioneers get arrows in their backs. Find a market that has successful products in it then find your own position in that market. How about the male grooming market? Manscaped went on a journey to figure that out.
Dollar Shave Club, Gillette, and Schick sound like big enough names to mimic? What if you found a perfect carve out in that market to coexist and disrupt the marketplace? What if you found out that there is even a “trending” term in that market? Manscaped did just that. This article will walk you through how they “cut” their teeth in this market and how you can do the same thing in yours.